Flowerdesign Pia Fahrni

Assignment

A small flower shop, open on Fridays and by arrangement otherwise — and online, only on Instagram.

Finding

The only link in her profile led to a “Coming Soon” page; the opening hours sat on a pinned photo. A Google search could not tell you whether the shop was open.

Measure

The first screen is her week: Friday lit, the other six days dimmed and marked “by arrangement”. The dandelion from her shop sign sheds seed after seed as you scroll, and so becomes the progress meter.

Evidence

Further exposures

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